Meet Carissa Campbell
Founder & Creative Director of Campbell Events – New York Wedding Planner | Creative Director | Everyone’s Favorite Pink Haired Planner
Born and raised in New York, Carissa Campbell has always had an eye for connection, creativity, and a hell of a party. As the Founder and Creative Director of Campbell Events, Carissa leads one of New York’s most trusted boutique wedding and event planning studios known for transforming raw spaces into colorful, cohesive celebrations that feel authentic and elevated.
Carissa believes every event should tell a story, not just through grand gestures, but through the small intentional details that bring people together. Whether it’s Branded Matchbooks, a colorful dance floor, or the shared laughter of a room full of friends, her goal is simple: to make each moment reflect you.
Her calm, grounded leadership style and energetic personality have earned her a reputation as both a creative visionary and a steady hand in the whirlwind of wedding planning. Clients often describe her as the person who “keeps everyone calm, keeps everything moving, and makes the room POP.”
Carissa’s journey began in hospitality. A proud graduate of The Culinary Institute of America, she learned early on that precision, timing, and creativity are what make the guest experience memorable.
Her early career spanned roles throughout Catering and Event Management in New York and Vermont. At each venue she learned the ins and outs of what works and what doesn’t when it comes to well crafted events.
It was during these years that Carissa discovered her true calling: creating events that feel as good as they look. Her culinary training gave her a sensory appreciation for pacing, atmosphere, and details which are the skills that continue to shape her work today.
The Birth of Campbell Events
In 2015, Carissa founded Campbell Events with one goal, to redefine what a truly personalized planning experience could look like. She wanted to merge artistry with organization, offering couples both creative design direction and top tier logistical work.
Since then, Campbell Events has become synonymous with elevated, heart-led celebrations throughout New York City, the Hudson Valley, Vermont, Oregon, and Washington. Carissa’s work has been featured in The New York Times, Brides, Catalyst, Carats & Cake, and Eater, and she’s collaborated with top venues throughout New York, New England, and the West Coast.
Carissa’s planning style is equal parts structured and soulful. She thrives at the intersection of creative design and flawless logistics—where visual storytelling meets real-world execution.
Each event begins with curiosity: who her clients are, what matters most to them, and how to bring their story to life with intention. Her spaces feel lived-in and layered warm, expressive, and grounded in authenticity.
As an out and proud Lesbian herself, Carissa creates inclusive, welcoming environments for all couples, ensuring every event reflects the people it celebrates.
Carissa is a born-and-raised New Yorker who knows the city like the back of her hand, from hidden loft venues in Brooklyn to the iconic rooftops of Manhattan. Her deep local knowledge and vendor relationships are the foundation of Campbell Events’ success.
When she’s not designing or coordinating an event, Carissa can usually be found exploring a new tiki bar, hunting for her famous purple couch, or planning her next trip. She’s an expressive design lover, a board-game enthusiast, and a die-hard Mets fan (win or lose… but unfortunately mostly losing).
Her home office team includes two beloved coworkers: Bagel the Beagle, and Fru the Bombay, both loyal companions who’ve witnessed countless timelines, mock ups, and once in awhile make their appearances on Zoom calls.
To Carissa, an event isn’t just about aesthetics, it’s about how it feels. It’s about creating space for connection. She believes that true hospitality lives in the details, and that the best events balance beauty with ease.
From intimate elopements to weekend long celebrations, Carissa approaches each project as a new adventure, ensuring that every couple feels seen, supported, and celebrated from day one.
“Every event tells a story. Ours is about our people, Their love, their energy, their vision and the joy of helping them bring it all to life.”
— Carissa Campbell, Founder of Campbell Events